inAuto
inAuto sells new CASE and New Holland machinery and KAPSEN tyres in Tirana. Its website gives every machine its own page with specifications and buying guides, and turns a visitor into a WhatsApp enquiry in one tap. Albanian first, built for Google and for the AI assistants buyers now ask.
- Client
- inAuto
- Country
- Albania
- Duration
- 2025 to 2026
- Website
- inauto.al
01The brief
inAuto is an authorised CASE dealer in Tirana, in partnership with Segment Sh.a., and the official KAPSEN tyre distributor for Albania; it also supplies New Holland machinery. Someone buying a loader or an excavator researches the model, compares it with the next one up and wants a price quickly, and most would rather write on WhatsApp than fill in a form.
The website had three jobs: present the whole range model by model, answer the questions a buyer asks before calling, and put an enquiry one tap away, in Albanian, for Google and for the AI assistants people now ask first.
Our role
Everything: the structure and the Albanian copy, the design, the build, the hero video, the guides, SEO and hosting. It is the kind of work we do as web development and UI/UX design.
02The product
What we built
An Albanian-language marketing site of about 40 pages.
The stack
Astro, built to static HTML, so every page opens fast on a phone on a building site.
- Front end
- Astro with plain CSS and a little JavaScript for the filters, the forms and the scroll reveals; WebP images and a hero video that loads only when needed.
- Search
- One URL per model and guide, structured titles and descriptions, a sitemap and an llms.txt file so AI assistants can read the catalogue.
- Hosting
- Netlify, deployed from a GitHub repository.
- 01
A page per machine
Ten model pages (CASE 580 SV, 695 SV, 770 NX Magnum, TV380B, CX210D, CX210D LR and CX250C; New Holland D150, W170D and E35D), each with the key specifications, typical jobs, what the offer includes, an FAQ, similar models and related guides.
- 02
Range pages
For loaders, excavators, CASE and New Holland, and brand filters on the home page.
- 03
KAPSEN tyres
The three lines with their sizes and certifications, and a size lookup that sends the request straight to WhatsApp.
- 04
Buying guides
A blog of about 20 articles, from "580 SV or 695 SV?" to how to read a truck tyre size, each linked from the model it helps to choose.
- 05
WhatsApp first
A pre-filled WhatsApp message on every page, a quote form that opens in WhatsApp or email, and the phone number and address.
- 06
A home page
With a film of a 580 SV at work, the two divisions, the Segment partnership, the sectors served, the tyre lines, the latest guides and an FAQ.
03In use
Project screens
8 screens
Drag to explore · click a screen to open itClick a screen to open it8 screens
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